When I set out to grow Palmer Digital over the Internet, I was excited. With the Internet at my disposal, I’d be able to access thousands of people without leaving my desk, giving me limitless opportunity to expand my business. With just a bit of research on Google, I’d have the knowledge necessary to make loads of new connections and accumulate tons of revenue in the process. Right?
All that excitement quickly diminished with just a couple of Google searches. I had come face-to-face with one major problem.
I wanted to learn how to use social media to connect with my viewers.
I wanted to learn how to create high quality articles that people would be interested in reading.
And I wanted to learn how to boost my rankings in search engines.
But when I started searching on Google to find out how to do these things, it was extremely hard to find anything remotely useful. All Google returned with to help me out was a bunch of garbage.
Let me show you exactly what I mean. Here are the results of asking Google “How to improve your SEO”:
All the top results are:
- Quick, easily consumable reads
- Clickbaity (e.g., “5 simple things…”)
- Hyper-optimized for search engines
These are great articles to pull up for a quick read during your lunch break. But aside from giving me easy and digestible tips pointing me in the right direction, none of them showed me how to—clearly and concisely—do what I wanted to do.
So I tried other search terms, and got a lot of good results—with no correlation between them. Sure, there’s more than one way to skin a cat, but it sure didn’t give me any ideas on where to start. In short, a whole load of information on a topic had been dumped on me, with no rhyme or reason to any of it.
When it finally came time to make my own blog, the last thing I wanted was for someone to start reading one of my articles with a question in mind, and leave feeling that they’d wasted their time. Rather, I wanted them to leave feeling that that one article gave them all the information they needed.
I wanted to be more than just another source of SEO spam, to create something others could actually use.
Today I’ll be adding a new seal to a few of my blog posts, such as this one. This seal will be present on a good many of my blog posts moving forward as well. I call it the “Quality Article Seal.”
It symbolizes that I have done my absolute best to make the most concise, clear, informative article on that topic as humanly possible.
My signature will be on the bottom of the post as well. I would not put my name on anything that isn’t my absolute best.
If, while browsing the Internet, you come across a piece of content that is more helpful or informative than the one that I wrote, let me know. I will rewrite the article and credit you.
The Internet is an absolute treasure trove of information. There should be absolutely no reason a startup cannot find the information it needs to flourish. This is part of my effort to make the journey in growing your startup as fruitful and effortless as possible. So if you have any other ideas in how we can achieve this, please let me know, I’m all ears! I wish you the best of luck in your pursuits for success.