Make no doubt about it, starting a Twitter page can be absolutely frustrating.

You tweet, like, and retweet every day. You create stellar blog content and tweet that. But despite the sound quality of your content, it’s completely unworthwhile if you have no followers. How do you jumpstart the process and start getting the views that your content deserves, short of buying them? In short, how do you get free followers on Twitter?

My name is Nick Palmer, and in this guide I’ll be taking you step-by-step through the process of boosting the followers on your Twitter page. Follow these steps and in a couple of weeks you should have plenty of followers and be well on your way to Twitter stardom.

Getting free followers on Twitter

This is a Quality Article.

The Quality Article Seal symbolizes that I have done my absolute best to make the most concise, clear, informative article on the topic of getting your first followers on Twitter.

If you come across a piece of content that is more helpful or informative than the one that I wrote, let me know. I will rewrite this article and credit you.

All the best— Nick Palmer

I’m going to start off this article by saying something I’m sure many of you don’t want to hear.

You won’t be able to get twitter followers without following other people first.

Imagine you are walking down the street and see someone you’re really attracted to. How are you going to get that person to like you, or even interact with you, without introducing yourself first? Nobody’s going to do it for you, and even if they did, it just doesn’t make sense. The same applies with social media. In order to expect anyone to follow you, you have to step up and make yourself known.

NOW FOR THE GOOD NEWS: Finding people to follow is much easier than you might think. I’m going to be pointing out some hacks that make it drop-dead simple. If you think you’re going to be scouting through Twitter search following people left and right, don’t worry; we won’t be doing that.

GOOD NEWS #2: Your Twitter followers tend to snowball. And by that I mean, once you start following people, others will start to follow you without prompt. Once you get your first 200, getting 300, 400, and beyond will be a piece of cake, I promise.

Should I buy Twitter followers?

This is another question that is asked fairly often. Search the web and you’ll find that the average user can easily buy hundreds of Twitter followers with just a few bucks. Why not just do it that way?

The answer is pretty simple: The only good reason to buy Twitter followers is to boost your ego. Your bought-and-paid-for followers aren’t going to be interested in any of your content, and they certainly aren’t going to share your tweets with anyone other than other bought-and-paid-for followers. If you want real fans, do it organically. If you just want the satisfaction of seeing a “K” next to your follower count, by all means, buy away.

Step 1: Get To Know Your Audience and Competitors

The first step is simple but very important: You need to know what you’re going to be tweeting about. Just like any successful company, every successful Twitter account has a brand. A brand is not a logo or a name, but a carefully-crafted personality. In short, think of your Twitter feed as a person. Is that person likeable? Will like-minded people be interested in this person and want to follow him/her?

Let’s look at some examples. Once you’ve decided on a topic you want to tweet about, visit Twitter and type it into the search bar. (e.g., “Animal Photography.”)

Then, next to People, click View All.

These are your competitors, as your content will be competing with theirs for attention.
Make a list of five of them before moving on; we’ll need them later.

Click on one and go through their tweets. Make a note of what has made them successful. Is their content interesting? Do they have interesting viewpoints? Maybe they have a witty personality? Why do their followers follow them, and what is going to make them want to follow you? Check out this article from Tim’s Strategy to get an idea of the different Twitter personality types out there.

Brainstorm on how you’ll act, what you’ll tweet about, and how you’ll respond. Remember, if you don’t go in trying to be something to somebody, you’ll be nothing to nobody.

Step 2: Customize Your Twitter Profile and Create Your Content

Next, you’ll need to make your account appear like it’s active. No one wants to follow an inactive account. With your brand in mind, fill out your personal bio, profile picture and cover photo.

Profile Picture

Choose a picture to represent your Twitter account.

If you’re representing a company, often here the question comes up: Should I use my personal photo or my company logo for my Twitter account? Which doesn’t have a definite answer and seems like a subject of ongoing debate. Personally, I use my own photo and name on my Twitter account for Palmer Digital. The reason for this is straightforward, as Brandon Peach points out in this article: Authenticity builds trust. People generally are more willing to interact with an individual than a company. But there are exceptions to this philosophy, so take a look at this article by Mark Schaefer for some examples of how other have blended their identitiy into their Twitter account and decide for yourself.

Personal Bio

Twitter gives you 140 characters to identify yourself to your viewers at the top left of your page. Depending on your brand, you can put whatever you want here, as long as you don’t leave it blank. Since I’m tweeting on behalf of a company, a rule I follow is that rather than describing myself, I describe what I can do for others. If you have a business of your own, you should follow this rule, too!

Cover Photo

Put something appealing as the cover photo of your Twitter page. It would probably help if it was visually appealing, but in my experience, lack of quality in a cover photo generally won’t drive away followers. If you’re dedicated, here’s a tutorial on how to get the best quality Twitter cover photo.

Creating Content

Finally, you’ll need to start tweeting! 10-12 tweets should be good to start off, then make a habit of tweeting 3-4 times a day to keep relavent in the eyes of your viewers. Keep your audience in mind when you tweet—post shareable content that will invoke a reaction and leave them wanting more. I could really get in-depth on how to create a great tweet, but there are tons of other articles that get into that. Here’s a good one if you’re looking for guidance.

If you’re like me and don’t see yourself on Twitter during the peak times of the day to share content, consider using a scheduling software such as Buffer or SocialPilot (my personal favorite) to post on your behalf. This way, you can queue up a bunch of good content, then sit back and let the software do its thing for the rest of the week. Kind of like food prep, only more Twitter-y.

SocialPilot is my highly-recommended post scheduling tool.

Step 3: Start following people

Now that we’ve set up our Twitter profile for maximum engagement, it’s time to start directing attention to ourselves. Like I said before, you can tweet out the world’s greatest content and not get so much as a single follower. But just by following a few accounts, it becomes fairly easy to reach 200 followers and beyond.

Now, here’s where we run into a couple hangups. The first is knowing who to follow—we want to follow people who are most likely to follow us back and like and retweet our content. The second is that scouting out people to follow is a drawn-out process, and can quickly get tedious and in many cases unrewarding.

We’re going to solve both of these issues with a third party tool: Tweepi. Tweepi makes it easy to find the right people to follow; moreover, it arranges a list of these people into a Twitter list so you can follow them all at once. Best of all, it’s free.

Let’s check it out. Use this link to register a free account and authorize it to connect to Twitter.

Once you’ve done that, you should reach a page similar to this one where Tweepi asks for hashtags that best represent your tweets. Enter a few of them, then click Continue.

If you’re unsure, you can use tools such as RiteTag or to come up with ideas.

Next, enter the Twitter handles of a few of your competitors. Remember the list of profiles you wrote down in Step 1? Here’s where they’ll come in handy. Once you’ve entered up to five of them, click Continue to move on.

The next step asks you to enter your desired languages. In most cases, English should be fine.


Here’s our Tweepi dashboard. The first thing you should do is check out Tweepi’s curated list of recommended followers. Click the green Follow them button to view them.

Users You Should Follow

Here’s where things start to get good. If all is well, you should have before you a list of Twitter users that, according to the information you plugged in, are most likely to follow you and retweet your content. Let’s start following them.

The first thing you should do is sort the list by Last Tweeted. I get best results from following people who have sent out a tweet in the last 20 minutes. In fact, they might follow you back as soon as you follow them!

Conversely, avoid users who have “never tweeted,” or have not tweeted in months or years. You’re unlikely to get a follow back.

Next, note the users’ Follow Ratios. This is the ratio of followers to users followed. As Tweepi points out, users between 60% and 140% are the most likely to follow you back when followed. So take this into consideration as well.

Now, start going down the list. When you find a user who has tweeted recently and has a good Follow Ratio, click the button under their name to add them to your follow list.

Note the box in the bottom right corner which notes the number of people you’ve added to your follow list. When you’re finished adding people, click View List on Twitter. If given a login prompt, click Confirm & Continue Following.

Now, go down the list and click the Follow button next to each user’s name. You’ve now added a robust list of targeted users to your Twitter account.

Follow Followers

We’ve so far used Tweepi’s curated list to follow users in your niche. Should you stop there? No! Let’s use our competitors’ Twitter feeds to find even more followers. From the Tweepi dashboard, select More tools, then click Follow Followers.

Choose a competitor’s Twitter handle and enter it into the box provided, then click Search.

Here’s a list just like the one we saw before. Using the same concept from last time, go down the list and start adding users to your follow list. Then click the View List on Twitter button to follow those users as well.

Use this technique to follow as many users as you’d like. I think it’s a good idea to start with 40 the first day, then incrementally work your way up from there. Many times, you’ll see people start following you right away! And the more people you follow, the more followers you will get in return.

Step 4: Engage With Your Followers

The last step is simple: Be active on Twitter. As your users start to flow in, send each one a simple thank-you note to keep things personable. Some will send you direct messages, so take that as an excuse to start a conversation.

Remember, behind each Twitter follower is a person who is eager to read what you have to say! And remember, conversations are a good thing. The more active you are, the more exposure you’ll get, and in turn the bigger the stream of followers you’ll get.

Post, follow, engage.

Try to make a habit of following these steps each day. Regardless of what it is you love to do, your enthusasm will only grow for it when you have people to share it with. That’s the magic of social media. So get out there and make some connections, and best of luck to you!